Que Buena 104.3

Que Buena 104.3:

KLQB is a regional Mexican radio station serving the Austin, Texas, area. The Univision Radio outlet broadcasts at 104.3 MHz with an ERP of 48,000 watts and is licensed to Taylor, Texas. Its transmitter is located in Coupland, Texas, and the station has studios along MoPac Expressway in Northwest Austin.

KLQB was launched as KQBT on 104.3 FM (licensed to Taylor, Texas) in June 1998 after the frequency would be moved southward to the Austin area after previously serving the Temple-Killeen market as KKIK. Soon enough, KQBT, with the branding [The] Beat 104.3, began targeting Austin in 1998 as a Rhythmic contemporary hits station, playing Hip Hop, R&B, some Pop, and some Dance. At the time, the station complemented the then co-owned Urban AC station KJCE “K-Juice 1370” (now a talk radio station). This would eventually propel KQBT as one of Austin’s Top 5 radio stations (sometimes #1) according to Arbitron ratings. By 2001, the station dropped Dance music and eventually Pop music from the playlist and has gone straight Hip Hop and R&B. KQBT was in initial competition with Top 40 rival KHFI (of which it first challenged) and Rhythmic Oldies-turned-AC rival KFMK-FM (launched a year after KQBT); it gained direct competition from KDHT (now KGSR) in 2003.